HIART / SELECTED WORK
Ticket MJSA
A brand guide relating a globe symbol to initials and consistent use.
The brief and challenge
The guide records the logo system, colours, typography, spacing and stationery applications.
Design thinking and decisions
The spherical concept combines the T, M, J, S and A initials. The system presents mark variations and Arabic and English lettering. Pattern and geometric control carry into stationery.
Scope and deliverables
Usage guide, pattern, print applications and asset board. The guide alone does not prove commercial launch or sales impact.
