HIART / SELECTED WORK
JOOD Coffee
A coffee identity guide covering concept, pattern, packaging and applications.
The brief and challenge
The guide connects the brand description, symbol, colours, lettering and patterns with coffee packaging applications.
Design thinking and decisions
The concept combines the name, facial features and geometric fruit abstraction. Warm colour and pattern recur across print and packaging. The mark extends to signage and carry packaging.
Scope and deliverables
Visual identity guide and logo, pattern, packaging, signage and carrying applications.
