HIART / SELECTED WORK
Trend Shawls
An identity connecting the Arabic letter ت, the Latin T and the movement of a shawl.
The brief and challenge
The guide describes a wool shawl brand in Yemen. Its symbol connects the Arabic and English names to the product.
Design thinking and decisions
The concept combines ت and T with an upward-moving shawl. Patterns and borders draw from the mark and the shawl fibres. Lettering, symbol and colour connect paper bags, fabric bags and boxes.
Scope and deliverables
Logo system, patterns, decorative border and packaging applications. Source samples from 2023 are separated into the older archive.
